1
Investigate, understand, map, dream, translate, co-create, ideate, tell stories, prototype, test, refine, build, communicate, implement, sustain, assess...
2
That generate social, environmental and economical value across life cycles; that works to make mindsets and behaviors evolve.
3
Products, experiences, processes, scenarios, systems... not only focused on technology or quantitative metrics, but shaped by the ecosystem of living and non-living entities around them.